Here’s a slightly depressing fact that you probably already know:
We all have incredibly short attention spans.
Slowly but surely, most of us are becoming ‘skimmers’ - scanning blog posts for bullet points and bolded headings, intimidated by big chunks of uninterrupted text and long paragraphs.
Rather than fight it or roll our eyes, let’s just accept that internet readers prefer short lines, narrow-ish text columns and 1-2 sentence paragraphs.
So how can you use this knowledge (and a