We’re excited to launch YAY Social, which will be where you can follow what’s happening and read up on our staff’s tips-and-tricks on how photos will improve your product. This will be our face outwards and a platform for you to communicate with us.
YAY’s vision is to help you tell your story. We believe our images can do that. That’s why bloggers are an important market we focus on with our streaming service. We can’t do this without you, so it’s quite obvious that one of the first new features we add to our site is our own community.
The birth of blogging
Since its birth in the 1999, at least that’s when the word “blog” was coined, the nature of blogging has changed immensely. From the humble start of the personal blog, blogging has spread to businesses and the corporate sphere (35 % of Fortune 500 companies have blogs); they’ve become businesses in themselves (look at Gawker, Huffington Post, Engadget etc). Subgenres of blogs have popped up, like the many ephemeral blogs on Tumblr.
Elements of blogging have spread to every corner of the internet. Blogging has become such an integrated part of the internet that you don’t even think of it as blogging. Twitter used to call itself a “microblogging platform”. Where did the inspiration for Facebook’s newsfeed come from? RSS feeds from blogs. Those features that were developed by the blogging community are now an integral part of the internet we now know and love.
Blogging ain't dead
Recently we’ve seen analysts saying that blogs are dead; companies have been faster to create Facebook and Twitter accounts, than blogs (77 % of Fortune 500 companies have Twitter accounts). People update their social feeds several times per day; while blogging is just too time consuming for the average person. Those are stats that don’t tell the whole truth.
The growth of business blogs has actually increased more rapidly between 2011 and 2014 than in several years. If we look at the stats for the Fortune 500 companies, 22 % had a blog in 2009, which barely grew to 23 % in 2011. But in 2013 it had jumped to 34 %. The reason for this is probably the rapid growth of Facebook and Twitter as social platforms for corporations. When they saw the success these platforms had, they also realized the potential of blogs.
As a business we also believe it’s important to have a voice. We believe in communicating with our customers, so we can build a better product. To do this, we need a place to communicate, discuss and share our thoughts. Welcome to YAY Social.