SEO seems a bit like black magic doesn’t it? Tuck some keywords in that title, structure that sentence correctly and justlikethat you’re on the front page of Google!
It is, of course, not that simple and search engines pretty regularly change their SEO formulas. The best way to move your business further up the search rankings is to regularly create good content and offer a service or product so good people can’t help but tell the internet about it.
But since you’re already doing that (right?) here are three easy, non-overwhelming ways you can make your images more SEO-friendly.
1. Give your images obvious, descriptive names
If you’re using our digital or print subscriptions (or if you’ve downloaded a photo from anywhere, ever) you’re familiar with the names most photos come with: kljd99082_787.jpg and the like. Shockingly enough, names like these do little for your site’s SEO. Rename your photos the most descriptive, clearly Google-able name you can think of. ‘girl-playing-with-bubbles’ or ‘tools-hanging-on-a-red-pegboard’ or ‘black-puppy-taking-a-bath.’ Giving your photos obvious titles makes them (and the content associated with them) much more likely to get clicked on. If you use YAY's streaming option you'll see that these images have descriptive names.
2. Make sure your page (and images) load quickly
Of course, we’re partial to streaming images because they decrease your page’s load time (though we’re a bit biased because we’re the only stock image company that offers a streaming option). Streaming is built on a CDN (Content Delivery Network) which means that the images are distributed on multiple servers in 50 locations worldwide to make sure the images will load fast from anywhere.
If you need to use a JPG, PNG, or GIF give some thought to which format works best for your image and which loads the fastest. A general rule of thumb: use JPEGs for photorealistic images, a PNG for line art or simple images, GIFs for very small files with a very small color pallet.
3. Add alt text to your image description
Oh, that sounds intimidatingly html-y, doesn’t it? And what does that even mean? Alt text is text that you add to your image tag so search engine spiders can recognize your images. And adding it is totally doable. Promise!
To include it, you simply add alt="this is your alt text" to your image tag. Like this: <img src="/dog-dressed-as-professor.jpg" alt="Dog Dressed As Professor" />
Surprisingly easy, right?
SEO doesn’t have to consume hours of your work day and you don’t need to become fluent in html to drive traffic towards your site. These three simple tips can make a huge difference!