So, you’re obviously using photos in your blog posts, sales pages, and marketing material because you’re a clever and serious business person (and because science tells you to).
But what do you do when you find The Nearly Perfect Image? The one that would be exactly right with just a little tweaking?
Well, you tweak it. Cropping photos or dropping out the background is one of the best ways to brand your images and make sure they’re just the right fit for your audience.
Why should you crop or edit images?
You’re modifying the image to fit your contentIf you’re a cat food company, a photo of a cat staring longingly at grass does little to promote your product. But if you drop out the background (and that offending grass) you can add a can of your company’s cat food and all is right in the world.
You want images that cater to your audienceAre you a travel agency that specializes in honeymoon packages to Ireland and England? And you love this photo? Wonderful! It’s easy enough to Photoshop ‘Dublin’ onto the cover of that map.
You can remove things from the image that your audience doesn’t relate to
Maybe you live in a gorgeous, forested part of the world where no one ever uses a kayak. They love hiking, mountain climbing and picnicking among the trees but there’s nowhere they can launch a boat. So it would look a little bit weird if you used this photo to promote tourism, wouldn’t it? But once you crop the kayak out, you’ve got a lovely photo - perfect for promoting your area’s hiking trails!
You want to change the feeling of the imageCropping can change the entire vibe of a photo. We could use this whole, uncropped image for a magazine article about families on vacation, the importance of staying active as a family, or kid-friendly travel ideas. When we crop the photo down to just the little girl, we get a totally different feel. All of a sudden, we could write about encouraging independence in your children or teaching your kids about the outdoors. Two totally different photos - and topics - with just a few clicks!
Of course (of course!) we’re partial to cropping and editing photos with our own embedded, in-site editing tools, but far be it from us to tell you how to make your photos as awesome as possible. (Though we totally think you should give our editing tools a try.)
Do you edit your stock photos? How do you change them? What software do you use?