Here’s a slightly depressing fact that you probably already know:
We all have incredibly short attention spans.
Slowly but surely, most of us are becoming ‘skimmers’ - scanning blog posts for bullet points and bolded headings, intimidated by big chunks of uninterrupted text and long paragraphs.
Rather than fight it or roll our eyes, let’s just accept that internet readers prefer short lines, narrow-ish text columns and 1-2 sentence paragraphs.
So how can you use this knowledge (and a well-placed photo) to get more people to read what you write?
You place a small, right-justified photo at the top of your post.
Putting an image there visually shortens the length of your introduction and drives your reader’s eyes down towards the meat of the post, email, or sales page.
Of course, this doesn’t apply for everything you’ll ever write. Pinterest calls for huge, beautiful, vertical images. If you’ve just launched a new, visually-engaging product, your email or newsletter should feature big gorgeous photos of it. And it’s quite possible that your graphic designer will shudder at the thought of a small, uncentered image wedged into the top of the page.
But it works. That’s why a few bloggers begin posts with big, oversized letters and some websites tuck those larger-than-necessary headshots into the beginning of an article.
Give it a try yourself! Sign up for a free trial month here at YAY images and try adding small images to the top of your writings. We can’t wait to hear how it goes.