Has this ever happened to you?
You’re in a classroom or a meeting or a big group and you notice everyone staring at something.
Maybe they’re crowded around a laptop or looking out the window and pointing or leaning out of their chairs so they can see what’s happening in the hall. And if you’re like 99% of humans your immediate thought is “What’s going on? What’s everybody looking at? I WANT TO KNOW WHAT’S GOING ON AND I WANT TO SEE IT, TOO.”
It’s human nature to want to see what everyone else is seeing/pointing at/talking about. Luckily, you can use this totally natural reaction to create more engaging, I-want-to-see-what-you’re-pointing-at copy and graphics for your company.
How? It’s incredibly easy:
Step 1. Find an image of someone looking or pointing out of frame.
Step 2. Position whatever you want people paying attention in the photo subject’s line of sight.