If you’re a clever, savvy business person (which you obviously are because you’re reading this blog) you’re probably all over Twitter.
And if you’re all over Twitter, you’ve probably seen images showing up right in your feed - instead of those pesky shortened links. Not surprisingly, tweets with images get 18% more clicks, 89% more favorites and 150% more retweets.
But how can you make the most of your images? Here are four of our favorite ways to use images in tweets - leading to more clicks, more traffic, and more sales.
1. Use images to promote particularly visual content
Want to promote your website re-design? Post a side by side, before-and-after image with a link to your site. Post a recipe/outfit/interior? The internet loves pretty pictures of those things! And if you put together a tutorial of just about anything, include one of the in-the-process images - it’ll pique curiosity and get more people clicking on that link.
2. Share sneak peeks of your premium products
Do you have a free or cheap version of your offerings and a higher priced premium offering? Give your Twitter followers a peek behind the curtain with screenshots and testimonials about your premium offering and (of course) a link to the sales page.
3. Share photos of clients or customers using your product
If you sell a real, physical product, gather photos of your customers using it - riding your bike through the park, wearing your dress in Paris, wearing your jewelry on their wedding day. You can entice customers to send you photos by offering them a 10% discount on future purchases and (if possible) @mention them when you post their photo. It’s great customer service and they might even retweet it!
4. Create custom-made Twitter images with quotes from your latest blog post
If you just published an incredibly helpful, tip-filled blog post, you can create images for Twitter using your brand colors and font, with one tip in each image. Use the text of the tweet to tell your followers that they’ll find even more helpful tips if they click that link.
As you’re carefully, strategically creating your Twitter-friendly photos (of course, we think you should give our in-site editing tool a try) make sure you’re sizing your images correctly. Twitter images should be 440x220, otherwise you risk sharing awkwardly cropped photos with your thousands of followers.
How do you use images on Twitter? @mention us and share your ideas!