You’re providing A+ service and rock star products? Great! You have images? Even better. Now, how are you going to place those images on your site? There is a method to the layout madness and with thoughtful, strategic arrangement, your images will be staged to attract customers and ultimately increase conversions.
Before you start uploading images to pages, think about how image placement can encourage interaction and keep your visitors returning.
1. Whether it is a blog post, homepage or product description, select one image to be the highlighted feature that will be placed above the computer screen’s fold.
Crowding the white space at the top of the page with too much imagery will force your audience to split their visual attention, risking confusion and the inability to focus on what’s most important. Don’t do that! Instead, pick a stand-out, the one “thing” that encompasses the theme of the page, and let that one image be the single most important image above the fold.
2. Secondary images can and should be used.
Once you’ve selected a primary image, think about if you need a secondary image to support it. If you’re selling products, consider a banner rotation or an image carousel to show various angles of a product.
if you’re selecting images for a blog post, homepage or service descriptions, the banner rotation may not be an option. You can stagger the secondary images and place them slightly below the fold. Copy or a little bit of white space should separate the images.
3. Don’t be afraid of the white space.
Less is more and often times, giving your visitors’ eyes space to breath will make for an enjoyable user experience. Creating an exceptional user experience is the key to encouraging a smooth and quick conversion.
4. Be relevant.
It’s important to remember the overall theme and message of the page. It should tell one, cohesive story in order to captivate and engage the reader. Including images that have nothing to do with the subject of the page will only confuse your audience and increase the chances of visitors clicking away. Remember to use the images to enhance and support the goal of the page.
These tips will get you on the path to providing an exceptional online experience for your users, encouraging returning visits and ultimately, conversions. Excitement!
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